I have a passionate interest in what’s happening on my site. I’m especially concerned about a high bounce rate. But first, an explanation. Bounce rate is “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” Or put another way it’s “the percentage of people who [...]
This article was originally posted on Business2. Google doesn’t like duplicate content. People suspected of using it to manipulate search results are punished, often by their site being banished from a high rank in a search. Duplicate content is often legitimate and Google understands this. Take property listings for example. Jane Smith is a real [...]
Achieving an appearance on the first page of Google’s organic search results for the term “real estate” is close to impossible; unless of course you own a major national real estate portal or franchise. A check on the Google Adwords’ Keyword Tool shows there were 13 600 000 searches conducted in Australia for the term [...]
