Posts tagged as:

SEO

Why a high bounce rate is a bad thing and 5 ways to fix it

December 16, 2009
Thumbnail image for Why a high bounce rate is a bad thing and 5 ways to fix it

I have a passionate interest in what’s happening on my site. I’m especially concerned about a high bounce rate. But first, an explanation. Bounce rate is “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”  Or put another way it’s “the percentage of people who [...]

Share
Read the full article →

How REA buries agents in search results

November 30, 2009

This article was originally posted on Business2. Google doesn’t like duplicate content. People suspected of using it to manipulate search results are punished, often by their site being banished from a high rank in a search. Duplicate content is often legitimate and Google understands this. Take property listings for example. Jane Smith is a real [...]

Share
Read the full article →

How to write a search engine optimised blog post

May 12, 2009

Achieving an appearance on the first page of Google’s organic search results for the term “real estate” is close to impossible; unless of course you own a major national real estate portal or franchise. A check on the Google Adwords’ Keyword Tool shows there were 13 600 000 searches conducted in Australia for the term [...]

Share
Read the full article →