Posts tagged as:

PR

Is LJ Hooker losing the online PR battle?

September 4, 2009

LJ Hooker is a big brand. It’s a big brand in a tough industry. Real estate agents, at the best of times, attract unfair criticism. Throw in the special case that is property management and you have a volatile mix of ingredients for some serious public relations challenges.
In years gone by agents worked off the [...]

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Horizon Realty shows how NOT to do social media

July 29, 2009

As reported on Mashable today, US based property management firm, Horizon Realty, have made a major public relations blunder by threatening to sue one of their tenants for US$50 000 over a single tweet. The story unfolds as follows.
On May 12, 2009, Amanda Bonnen, a former Horizon tenant tweeting as abonnen, sent an @ reply [...]

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