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Policy

Does your social media policy create possibilities?

June 7, 2009

I’ve been thinking a lot about social media policy lately. It strikes me there are lots of real estate agents wanting to get involved with social media, but only a few are giving thought to how the culture in their business is going to cope. The ones that do are smart. Developing a policy that [...]

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Twitter – it’s not always the right strategy

June 7, 2009

I recently met with the management team of a sucessful real estate agency in Perth. They’d heard about Facebook and Twitter and had called me in for some advice. But after a brief chat it became clear they just weren’t ready for social media. Sure, I said, jump on Twitter and experiment, but do that [...]

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