How REA buries agents in search results

November 30, 2009

This article was originally posted on Business2.
Google doesn’t like duplicate content. People suspected of using it to manipulate search results are punished, often by their site being banished from a high rank in a search.
Duplicate content is often legitimate and Google understands this. Take property listings for example. Jane Smith is a real estate agent. [...]

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Why I unlinked my fan Page and Twitter account

November 17, 2009

I recently linked my Facebook fan Page to my Twitter account. The thinking behind the move was simple. First the audiences for both my Page and Twitter accounts are similar making the content of the Page post and tweet relevant in both cases. Second, when I update my Page Facebook creates s tweet giving me [...]

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11 social media mistakes that will turn your brand into a train wreck

November 16, 2009
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There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 11 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally.
Mistake 1 – Don’t listen
Listening is [...]

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How commenting will make you a better blogger

November 13, 2009

If you’re a newbie blogger you may be wondering what to do next. If so you can’t go far past commenting on other blogs as a sure-fire way to learn the craft.
Picture yourself at a barbecue. It’s not your usual crowd so you’re feeling a little nervous, a tad apprehensive. Aside from drinking your inhibitions [...]

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The web’s Top 10 tips for growing your Facebook Page fan base

November 12, 2009

I’ve scoured the Internet for the top 10 tips to help grow your Facebook Page fan base. Here they are in no particular order.

“Call your Fan Page a Fan Club and include an invitation to join your Club on your email signature file.” – Mari Smith
“The best way to grow your fan base on Facebook [...]

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25 ways to build your email database

November 11, 2009
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Email is a great way to build relationships. It’s cost effective and, done well, can result in lots of sales inquiry.
Here then, are 25 ways to build a database of people keen to hear what you have to say.

Add an invitation to subscribe to your e-newsletter on your business cards.
And your open home brochures.
And your [...]

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