As with many public identities Raimondo has his fans. He also has detractors. Notable among the latter are Neil Jenman and Peter Mericka. They appear to be obsessed with Raimondo posting regular invective on their websites aimed squarely at Raimondo. So what would you do if you were Enzo Raimondo?
I have a passionate interest in what’s happening on my site. I’m especially concerned about a high bounce rate. But first, an explanation. Bounce rate is “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” Or put another way it’s “the percentage of people who [...]
This article was originally posted on peterfletcher.com.au. I accepted your friend request. I didn’t recognise your name, nor your face, but I was excited. Were you an old school friend? A work colleague from years gone by? Or perhaps someone with an interesting story to share? I looked forward to your status updates, to learn [...]
This article was originally posted on Business2. Google doesn’t like duplicate content. People suspected of using it to manipulate search results are punished, often by their site being banished from a high rank in a search. Duplicate content is often legitimate and Google understands this. Take property listings for example. Jane Smith is a real [...]
I recently linked my Facebook fan Page to my Twitter account. The thinking behind the move was simple. First the audiences for both my Page and Twitter accounts are similar making the content of the Page post and tweet relevant in both cases. Second, when I update my Page Facebook creates s tweet giving me [...]
There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 11 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally. Mistake 1 – Don’t listen [...]
