From the category archives:

Social Media 101

Welcome to Social Media Marketing 101

April 20, 2009

If you’re reading this you’re probably attending my Social Media Marketing 101 workshop through Morton Learning. Its going to be an exciting, fast-paced, interactive learning experience. Although I plan to cover the basics of blogging, Facebook and Twitter, I’m keen to have the content and learning shaped by the group. Invariably a foray into social [...]

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The components of a blog

April 19, 2009

My purpose here is to provide real estate agents with a beginner’s guide to the components of a blog. Knowing how blogs are put together helps in understanding how they can be used as part of a social media marketing campaign. Blogs, at least as we know them today, are produced using some pretty sophisticated [...]

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The social media marketing tool kit for real estate agents

April 17, 2009

There are a stack of social media marketing tools available for real estate agents. Here are the ones you’ll need to get started. Your own domain name No doubt about it, you can start a blog without registering your own domain name. So long as you’re happy with www.[yourblogname].blogspot.com then go for it. But if [...]

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What is social media?

April 16, 2009

Social media includes blogs, podcasts, social bookmarking (Delicious, Digg, Reddit) social networking sites (Facebook, Ning, MySpace), micro-blogging (Twitter, Jaiku), video sharing (YouTube) and photosharing (Flickr, Picasa). Social media – some call it new media – is easy to understand by looking at what it’s not. First, it’s not a monologue. Old media – print, radio [...]

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WordPress or Blogger? Which is best for your real estate blog?

March 24, 2009

If you’re new to real estate blogging there’s a bewildering array of software from which to choose. Rather than reviewing all of the choices I’m going to look at the main pros and cons for hosted WordPress and Blogger blogs. As this post is designed to help the newby blogger I’m going to ignore self [...]

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The 10 Essentials of a great Facebook profile

December 19, 2008

If you’re planning on using Facebook as a personal marketing tool you’ve made a wise choice. But before you start raking in the sales leads there’s a few profile must-haves to see to first. A profile photo. A friendly, relaxed happy-snap says lots of good things. Steer clear of a stuffy corporate shot. You’re here [...]

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