Are Pens The Best Way To Market Your Business ?

In any business idea, an entrepreneur ventures with the aim of maximizing profits. There are many ways of promoting businesses. Promotion conveys the message of your business to potential customers. The method of promotion depends on the size of your business, the products and services offered and the financial ability of the business. However, one has to understand  marketing strategies, plan them, implement and keep them, active for best results in increasing leads. In this article we shall look at promotional pens in Australia as a way of promoting business. Promotional pens are the branded pens that have the company's name and logo or the product brand on it.

image of pens

They are personalised and can only be identified with the business. According to Strategic Direction, an Australian marketing authority analysis on the best product advertising tool,the promotional pens won.Studies show that when assessing what to you use as a promotional tool, they consider what Australian customers would consider as best give aways and businesses choose them because of the greatest value for your finances and their effectiveness in advertising. Promotional pens also come in various types, shapes and sizes hence giving businesses a wide range to choose from depending on the type of clients they deal with and their business type.It should also be noted that the medium point pen nibs were far more preferenced over the fine point. Clients wanted the ball in the nib to have excellent rolling function.

Why Use Pens?

image of a person thinking

-Promotional pens are relatively cheap.Compared to billboards, television adverts and newspaper adverts, promotional pens are very affordable. Manufacturers of promotional pens keep the prices low so as to increase the distribution.

-They serve many purposes. Promotional pens are a way of promoting business and it also serves as a business card.This is because they carry the business name, logo and contacts. Serving as a business card helps to reduce the cost of promotion to a business since no need to produce business cards.

-Recognition of the product and brand.The graphic encrypted on promotional pens is very vital as it helps to recognize the brand quickly. Promotional pens are used in front of the eyes all the time hence it is hard to forget the business as compared to billboards that pass through the eyes for seconds and one forgets.

-Maintaining customers. Many people like free give aways and when they are branded they like them even more. When a customer buys a product from your business and they get a free quality promotional pen they tend to be loyal to your business.

-Promotional pens provide relevant information to the public. Some of potential customers out there have the wrong impression about your products and services but with promotional pens it is easy to correct the information they have as it has all the information.

a photo of pens with logo


For all businesses in Australia that wish to get their business to the next level,increase leads and maximize profits, promotional pens is the way to go. getting the right pens such as medium point pen nibs as they are the most wanted in Australia is necessary.