Presentations

My passion is to get the word out to real estate agents about the benefits of social media. I’m so passionate I’ll stand on a soap box anywhere and share what I know. Here are the more structured presentations I conduct. Each of the presentations are based on content found on this blog. Let me know if you want me to tailor a presentation for your business or real estate group.

Social Media 101

Social media is a new life skill. Ask any parent and they’ll soon tell you about the multi-tasking that gets done in kids’ rooms. This multi-tasking is no secret and it need not be hard. It simply takes reshaping our mind set from an advertising model to a party conversation model. These are skills you no doubt already have. Now you’ll start using them in a fun, intuitive way online.

Here’s what I cover.

  • What is social media? Why it’s important to your business
  • Platforms of participation. What are they? Why all the fuss?
  • What is a blog and why it’s essential to any social media strategy
  • Blogging basics. Getting started
  • Facebook – the essentials
  • YouTube – becoming a star
  • Twitter – nurturing relationships 140 characters at a time
  • Developing policies for social media engagement in your organisation
  • Listening to what the web is saying about your company
  • Shaping the unshapable conversation
  • Dealing with negative publicity

This workshop is designed to  last 3 hours but can be shortened to suit.

Blogging for beginners

  • What is a blog
  • Why search engines love blogs and why that’s a good thing
  • The anatomy of a blog post
  • Organising blog content with tags.
  • Starting your first blog
  • Blogging software for beginners
  • Choosing a topic for your blog – why a narrow focus is the key
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