Presentations
My passion is to get the word out to real estate agents about the benefits of social media. I’m so passionate I’ll stand on a soap box anywhere and share what I know. Here are the more structured presentations I conduct. Each of the presentations are based on content found on this blog. Let me know if you want me to tailor a presentation for your business or real estate group.
Social Media 101
Social media is a new life skill. Ask any parent and they’ll soon tell you about the multi-tasking that gets done in kids’ rooms. This multi-tasking is no secret and it need not be hard. It simply takes reshaping our mind set from an advertising model to a party conversation model. These are skills you no doubt already have. Now you’ll start using them in a fun, intuitive way online.
Here’s what I cover.
- What is social media? Why it’s important to your business
- Platforms of participation. What are they? Why all the fuss?
- What is a blog and why it’s essential to any social media strategy
- Blogging basics. Getting started
- Facebook – the essentials
- YouTube – becoming a star
- Twitter – nurturing relationships 140 characters at a time
- Developing policies for social media engagement in your organisation
- Listening to what the web is saying about your company
- Shaping the unshapable conversation
- Dealing with negative publicity
This workshop is designed to last 3 hours but can be shortened to suit.
Blogging for beginners
- What is a blog
- Why search engines love blogs and why that’s a good thing
- The anatomy of a blog post
- Organising blog content with tags.
- Starting your first blog
- Blogging software for beginners
- Choosing a topic for your blog – why a narrow focus is the key
