About

Hi, I’m Peter Fletcher.

This blog is designed to help you, as a real estate agent, increase your sales and profits through the effective use of online social media. As an agent of 23 years I know the challenges you face. Every year costs go up and every year new competitors arrive. As a result mass media advertising becomes more expensive, less effective and has little affect on customer loyalty. And that’s just the tip of the iceberg.

I believe that social media provides agents with a cost effective way to increase customer loyalty and drive sales and profits. And it’s lots of fun. I have a ball sharing what I’ve discovered about how blogs and social networking sites can fit into the daily life of an agent.

So join in the conversation. Leave a comment. Tell me what you think. Share a link or an idea. Say something outrageous. Join the social media party.

If you want to know more about me visit my personal blog (it gets a bit political), a more professional blog (it’s also my academic research journal) and a LinkedIn presence. You can also catch me on Twitter and read how I use social media.

I can be contacted on +61 419 538 838 or peterfletcher38 [at] gmail [dot] com. Damn those spammers for making my email address look ugly.

A little bit more

Education

• Master of Business Administration
• Post Graduate Diploma Internet Studies (Internet communications)
• Bachelor of Arts (Honours) (Internet Studies)

Relevant experience

• Owner and founder of Peter Fletcher Realty (www.pfr.com.au), a successful sales and property management business located in Victoria Park, Western Australia. We grew the number of properties under management from just over 100 to over 600 prior to the sale of the business in 2006.
• Founder of rentfind.com.au, a successful rentals only real estate portal.
• Councillor, the Real Estate Institute of Western Australia.
• Director, The Professionals, Western Australia.
• Director, Residential Settlements

A few random things

• My last hot shower was May 10, 2008.
• In 2005 I rode 600 kilometres (Kalgoorlie to Perth) in 19 hours, 6 minutes.
• I grew up on a farm near Hopetoun, Western Australia. I can ride a horse, drive a tractor, and mend a fence.
• I play the harmonica and the saxaphone (pretty badly but I have fun).
• Graduated with first class honours in my Bachelor of Arts.
• I can wiggle both ears without using my hands.
• I meditate regularly and am a Zen student.
• My honours thesis was titled Blogging Ourselves into Subjection: A Foucauldian Analysis of the Dismissal of Heather Armstrong.
• I married Rita on September 14, 1985.
• We have two kids – a dog and cat.
• My favourite book is The Tao of Physics by Frijof Capra.
• My favourite song is Heaven Can Wait by Meatloaf.
• In February 2009 I did 14 000 pushups. Send me an @ reply on Twitter and I’ll tell you why.
• I climb Jacob’s Ladder most mornings. It’s 242 steps and hasn’t got any easier.