Facebook recently rolled out a new look for the default Home page. While it’s led to the usual threats of a Facebook boycott it creates a couple of excellent opportunities for marketers.
The most significant comes from moving Notifications to the News Feed. Notifications – and now News Feed – are highlights of actions taken by your friends that Facebook believe will be of interest. This move has allowed Events, which include birthdays, to become more visible, as it was in the previous version of the Home page.
Why is that important? Any marketer worth their salt would understand that wishing someone a happy birthday is a great way to reach out and create a connection. And now there’s less likelihood of missing one.
The second feature that works for marketers is Live Feed. This is a return to the old Live Feed and makes more actions visible. Now you can see when your friends are tagged in on photos, join groups and Pages, and RSVP to events. All of these actions are displayed in real-time providing opportunities to build connections through Likes and Comments.
As Facebook change and respond to user feedback it’s important for marketers to adapt and look for opportunities. Have you found any other opportunities in the new Home page layout?
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