If you own and manage a small business you’ve probably thought of starting a Facebook business Page. It’s a great way to start building your brand in the fast-growing Facebook community.
But if you’re like lots of people in management your time poor. The temptation is to delegate setting up a Page to someone that knows their way around Facebook. Often that’s someone young, perhaps a receptionist, junior member of the team or perhaps even a social media consultant.
Which is a great idea. They’ll get the job done quickly and without fuss and they often make choices that are bang on the money. But don’t be too quick to take this short cut because there’s a small anomaly with the way Facebook handles Page administrators.
You see for some reason Facebook has decided, at least for the moment, that the person who creates a Page should be the permanent administrator. What that means is, if the person who creates your Facebook Page decides to leave they’ll always have administrator access. Always. Even if they’re removed from your Page’s fans they’ll still be an administrator. And there’s nothing, and I’m talking nothing, that can be done about it.
What’s the solution? My suggestion is to get someone senior to create and publish the Page. The more senior the better. The bigger your company the greater the likelihood that your Page will become a significant resource so, just like you would with the ownership and registration of a domain name, it makes sense to entrust the asset with someone in a position of responsibility.
This doesn’t mean that a more junior member of the staff can’t be entrusted with the job of being a Page administrator after it’s created and published. They can. Safely. Page Administrators can be changed quickly and easily and you can have more than one. It’s just the first step that needs a little more care and attention.
Photo credit: oskay on Flickr
