I’ve been doing plenty of work on my Facebook business page in the past few days. It’s been the focus of my action research as I write an e-book about Facebook business Pages.
I’m still not happy with the levels of interaction I’m achieving. Facebook Insights show that, over the past week, 18.3% of my fans interacted with the content on the page; and this rates as 4 out 5 stars compared with Pages of a similar size. Some of the content that has produced the most interaction was entirely unrelated to real estate.
My Welcome page, which I’ve set as the default landing page for people who aren’t fans, has had a big makeover thanks to Brett Nickisson of bn ething designs. Brett’s a genius with all things web and has included some nifty CSS producing a three-column page.
At the bottom of the page I’ve included some Facebook functionality that allows visitors to invite their friends to become a fan. It looks complex but only requires a few lines of code that David Kuo posted on the Static FBML discussion board.
<fb:request-form
method=”post”
type=”YOUR PAGE NAME”
invite=”true”
content=”THE TEXT YOU WANT THE PEOPLE WHO RECEIVE THE INVITES TO READ <fb:req-choice url=’THE URL OF YOUR PAGE’ ‘ label=’GO’ /> “>
<fb:multi-friend-selector actiontext=”invite contacts to this page” rows=”3″ showborder=”false” />
</fb:request-form>
Replace the words in caps (except for the word GO) with the text that’s appropriate to your page.
Reviews and Discussions are a couple of areas of my Page that have yet to produce any interaction. I’ll be looking for ways to turn that around.
On a final note my wall settings allow fans to post links but it appears that this isn’t working. Anyone have a similar problem?
