Why social media isn’t right for me

by Peter Fletcher on May 11, 2009

Skeptic touch hereWhenever I present to a group of agents about social media marketing there’s always a skeptic or two in the audience. I love that they care enough to turn up and have their say. Unfortunately they’re objections are rarely voiced online so, rather then counter their arguments, I’ll simply list them here and ask for your thoughts.

Here goes:

  1. I don’t have time for blogging, Twitter and Facebook. I’m already too busy.
  2. Twitter is for twits.
  3. Facebook and Twitter are full of uninformed, puerile drivel.
  4. I haven’t got time to sit on the Internet all day.
  5. Who’s going to listen to what I’ve got to say anyway?
  6. I’m too old for this stuff. I’ll leave it to the kids.
  7. None of my friends are on Facebook.
  8. The people in my area aren’t into this stuff. They want to talk to a real person.
  9. I haven’t heard of anyone doing any business from Facebook.
  10. It’ll never replace home opens.
  11. I like to use the phone.
  12. Isn’t Twitter going broke? These sites can’t make any money.
  13. I wrote a blog once, but I didn’t get any comments. It doesn’t work.
  14. It’s all just a fad.
  15. You don’t really believe this stuff works do you?
  16. How can you list a house on Facebook?
  17. It’s only good for teenagers with nothing better to do.
  18. CEO’s and managers don’t do this stuff, they get a flunky to do it.
  19. I’ve got better things to do.
  20. You wait, Facebook will go down the tubes; just like MySpace.
  21. It’s all just too self-indulgent. No-one wants to know what I ate for lunch.
  22. Show me that it pays off, then I might get into it.
  23. You can’t say anything worthwhile in 140 characters.

Have I missed any? Which ones resonate for you and why? What myths are evident in these objections? What misunderstandings do they highlight? Which are accurate? Over to you.

Photo credit: Marcin Chady on Flickr

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  • http://ausi1.blogspot.com/ Chriso

    1.I don’t have time for blogging, Twitter and Facebook. I’m already too busy.
    I am glad this person is making buckets loads of money. If I can show you a way to sell 2 more houses a month would you make the time?
    2.Twitter is for twits.
    12 million Twits.
    3.Facebook and Twitter are full of uninformed, puerile drivel.
    The difference between been social and been commercial.
    4.I haven’t got time to sit on the Internet all day.
    See point 1
    5.Who’s going to listen to what I’ve got to say anyway?
    Who ever going to buy a house of this person?
    6.I’m too old for this stuff. I’ll leave it to the kids.
    Employ a Kid to do ot for you.
    7.None of my friends are on Facebook.
    This person must not have any friends?
    8.The people in my area aren’t into this stuff. They want to talk to a real person.
    Ok so SMM are robots?
    9.I haven’t heard of anyone doing any business from Facebook.
    I never heard about your last sale either
    10.It’ll never replace home opens.
    So you want me to travel 4000 klms To go to an open home?
    11.I like to use the phone.
    Telstra, Optus and vodaphone love you people. (Iam not answering the phone right now please leave your name a message and a phone number and I may ring you back.)
    12.Isn’t Twitter going broke? These sites can’t make any money.
    Well 20 million dollars in capital investment must make it worth something.
    13.I wrote a blog once, but I didn’t get any comments. It doesn’t work.
    I wrote 100 blogs with no comments. But I have some with many comments
    14.It’s all just a fad.
    So was mobile phones
    15.You don’t really believe this stuff works do you?
    See Item 1
    16.How can you list a house on Facebook?
    Oh you have never used Facebook.com
    17.It’s only good for teenagers with nothing better to do.
    And money to burn 18-25 group we talking are we?
    18.CEO’s and managers don’t do this stuff, they get a flunky to do it.
    Sure get a Flunky? But get your self a good one and pay them well.
    19.I’ve got better things to do.
    Must be a good business to wlk away from sales.
    20.You wait, Facebook will go down the tubes; just like MySpace
    Murdoc not down the tubes yet.
    21.It’s all just too self-indulgent. No-one wants to know what I ate for lunch.
    Salesperson without an ego. Thats different.
    22.Show me that it pays off, then I might get into it.
    Here a check for $100,000 because I like you.
    23.You can’t say anything worthwhile in 140 characters.
    Failed Realestate Agent in am in need of a Job in office Admin (62 characters)

  • http://therealestatemarketingmaven.com peterfletcher

    I can’t stop laughing Chris. Thanks for adding colour to my day.

  • http://www.aussiehome.com Charlie

    People always want things to work first (ie already taken over, taken off) – once that happens, you’ve missed so many advantages, and then you join the crowd, and winge about that! Most of these things were said about the internet as an advertising medium when we first started 10 years ago (and worse) – and they’ve all been proved wrong!

    Not everyone gets it – that’s half the fun. Those that lead, those that jump on, open their eyes and see the new, they’re the ones that do the best in the end…