How to create a great real estate blog post

by Peter Fletcher on May 12, 2009

Keen to write your first blog post but not sure where to start? Here are a few tips that produce great blog posts every time.

  • Start with an eye-catching heading that captures the essence of your post. Make sure it addresses why a reader should read your post.
  • Keep the content relevant to your readers. Don’t go off on a rant, unless that’s what your blog’s all about.
  • Include a picture. It tells a thousand words. The best pics are of people and pets. A pooch in a pound is a good start.
  • Get to the point. Your purpose should be clear in the first two sentences.
  • Ask a question or have an opinion. Say something controversial. Just don’t be boring. Leave that to the pollies.
  • Don’t write about yourself, unless it’s to make a point.
  • Be human.
  • Write short paragraphs and sentences. Don’t fluff around. You’re not writing Shakespeare here.
  • Use short words.
  • Keep it brief. Around 300 words is plenty. This post is 274 words.
  • Add links to related posts, such as this one by Chris Brogan.
  • Add tags. They group similar content and help people navigate your site.
  • Make a pretty, sexy URL. A great URL will give web searchers a reason to click through to your blog.
  • Be clear about what you want the reader to do next. Leave a comment? Call? You decide.
  • Proof-read and run a spell checker. Your readers may be forgiving, but only to a point.

Feeling more confident? Then go, write your first post. Be sure to come back here and leave a comment and link to your masterpiece. I’d love to check it out.

Photo credit: Renato Targa on Flickr.

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  • http://paulamx.wordpress.com/ Paula L

    “Include a picture. It tells a thousand words. The best pics are of people and pets. A pooch in a pound is a good start.”

    Hehe, correct. I’d seen that pic straight away and thought, Oh, I want one!

  • http://www.costabravaspain.info/barcelona-apartments-rentals.asp Apartments Barcelona

    Yeah I agree with your view points — particularly I liked your suggestion of creating the perfect headline which in the first place would attract the reader's attention.

  • http://www.costabravaspain.info/barcelona-apartments-rentals.asp Apartments Barcelona

    Yeah I agree with your view points — particularly I liked your suggestion of creating the perfect headline which in the first place would attract the reader's attention.