Ten tips for maintaining a great Facebook business page

by Peter Fletcher on April 21, 2009

The Real Estate Marketing Maven Facebook PageAre you thinking of starting a Facebook business page? Here are 10 tips that will help make your page a hit.

  1. Add value to your fans by sharing great content. Share a YouTube video, a link to your latest blog post or a comment about a relevant breaking news story. Before hitting the submit button ask yourself: “Will this add value to my customers and fans?” If not, share it somewhere else.
  2. Be consistent. A non-existent Facebook business page says Facebook isn’t your priority for now; and that’s OK. But a page that’s updated infrequently says your business is inconsistent and easily distracted. And that says lots about the service your customers can expect. A daily update to a Facebook business page isn’t too much.
  3. Stay focused. Your fans expect a consistent, on-topic message. Unless you want to be known as a political activist save your rants and tirades for elsewhere.
  4. Be yourself. Speak in your own voice, not in business speak. Social media is about having a conversation not mimicking a stuffy politician. Your fans want to get to know you. Let them in.
  5. Participate in the conversation. Respond to your fans comments, hit the Like button often, celebrate achievements.
  6. Praise your competitors. In fact do that for anyone in your field that’s doing a great job. Share, share and share some more. It adds value to your fans. Remember Tip 1?
  7. Stop selling. Social media marketing isn’t a fancy term for social selling. Get to know your fans and they’ll let you know when they want to do business. Tom Hopkins’ closing techniques have no place on a Facebook business page.
  8. Provide other ways to connect. Post a link to your blog, your Twitter profile or your LinkedIn presence.
  9. Be prepared for negative feedback and criticism. Jump onto Dell’s Facebook business page. They get slammed, but they know how to respond and they’re doing it well.
  10. Make use of FBML (Facebook Markup Language) to add boxes, tabs and applications. It’s an easy way to share further resources, links, videos and turorials. Sounds tricky, but it isn’t.

If you have a Facebook business page be sure to leave a comment that includes a link. And if you have some further tips, please, share them in a comment.

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  • Ed
    Any more info on FBML? Wanted to have quick look over it/introduction to it so I can determine how much resouce to throw at it!

    Thank you!
  • Hi Ed,

    There are some great resources on on the Static FBML (http://www.facebook.com/apps/directory.php#/app...) page on Facebook. In the discussion boards (http://www.facebook.com/apps/directory.php#/boa...) there's a link to http://www.new.facebook.com/pages/Fernthai-Volu..., which is an excellent example of what can be done with a bit of effort. The main thread of interest is at http://www.facebook.com/apps/directory.php#/top... (Tony Faria is particularly helpful).

    Hope this is a little helpful. Must say I'm still learning my way with FBML.

    All the best.
  • @Tara Thanks Tara. Just checked out your Facebook page and it looks great. Enjoyed the Twitter video. I'm now one of your fans.

    @Matt FBML isn't a must but eventually you'll want to get into it to add buttons and other HTML goodies (see Tara's video at Entrepreneur Marketing). When you're ready, add the Static FBML application to your page from which you can do lots of little tricks. Let me know how you get on.
  • Matt Moxhay
    Peter, Thank you for these tips, currently I'm staring at a blank Facebook business page with an even blanker stare on my face! How do I learn about FBML? It seems as though I haven't received my secret Facebook Decoder ring via email as yet.
    Thanks,
    Matt
  • Thanks for the info Peter! I started one the other day when Dustin told us about them - I have to say that I have learned more through facebook than I have anywhere else - EVER! Here is a link to my page for entrepreneur marketing. I welcome any input on what you see I am doing right or wrong!!! Tara
  • Thanks Kevin. You're too kind.
  • Thank you for adding value to the marketplace and to my life. There are a ton of ways to enhance our relationships through social media and you are bringing them into the light.
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