Twitter is the number one tool for social media marketers according to a report recently released by social media evangelist Michael A. Stelzner. His findings, arising out of a study of the practices of nearly 900 social media marketers, show that social media marketing is a rapidly emerging means of engaging with customers. Some of his other discoveries include:
- Most marketers are new to social media – 72% have been using social media for “a few months or less”.
- In order of ranking Twitter, blogs, LinkedIn and Facebook were the top four platforms used for social media marketing.
- Marketers aged between 30-39 were most likely to use social media marketing.
- The primary benefit of social media marketing was to gain “the all important eyeball”.
- A majority of new adopters thought social media failed to help close new business; but this changed dramatically for experienced marketers.
There are lots of other findings in the report which can be downloaded free and without obligation by clicking the link below.
Social Media Marketing Industry Report.
Photo credit: muhawi001
