I recently posted about the importance of Google SearchWiki to real estate agents. Today’s post is a real life example.
Anyone with a Google account (gives users access to gmail, calendar, blogger etc.) can now comment on any web page displayed within a search results list. They can also move their favourite websites to the top of the search list. The next time the user does the same search Google will again place that website on top of the list. If you eat out a lot this works well. Simply put your fave at the top of the list and write reviews about each restaurant as you go. The kicker is that your comments and reviews are now viewable by everyone with a Google account. You become an instant pundit on, well, whatever you like.
I did a Google Search by “real estate victoria park“. On my search pfr.com.au was positioned at number eight on the first page – not a bad result. I then clicked the up arrow (see pic below) which placed pfr at the top of my search results. Next I wrote a brief review about Jay and Joe. It wasn’t hard. They’re good guys. From now on anyone with a Google account will see my recommendation.
Whilst it’s not public yet I believe Google’s search algorithms will be learning from the number of votes to promote a page. The more people click on the Promote button, the more Google will be confident that this business or person deserves to be placed at the top in the first instance. And being at the top of a Google search result can bring in plenty of extra business.
In a future post I’ll look at handling negative comments. In the meantime if you want me to write a review about you or your business leave your request in the comments below. Be sure to send this message to your friends. So long as I know you professionally I’m more than happy to write a short recommendation.
pfr recommendation - click to enlarge
