If you’re planning on using Facebook as a personal marketing tool you’ve made a wise choice. But before you start raking in the sales leads there’s a few profile must-haves to see to first.
- A profile photo. A friendly, relaxed happy-snap says lots of good things. Steer clear of a stuffy corporate shot. You’re here to make friends and build relationships not run for president.
- Other pictures. At the least upload a photo of your pets, your spouse/partner/girlfriend/boyfriend, and one of you having a laugh at a party. Can’t find one? Stop being a wet blanket and go get one. If you can’t get this far you’ve got a snowflakes hope of getting any business from Facebook. Leave now.
- A regularly updated status. Think it’s a load of self-absorbed trollop? Great. Don’t do it. Someone else will and they’ll get all the leads.
- Your birth date (year not necessary). Give people the chance to know what star sign you are and wish you a happy birthday.
- Information about yourself. Your favourite movies, TV shows, and books. You may not think it’s interesting but it gives people are point of connection. For what it’s worth my favourite singer is Meatloaf, favourite movies is Schindler’s List, and favourite book is The Tao of Physics.
- Wall activity. If your last activity was more than a few days ago you’re too slow. Write on someone else’s wall. Add a new friend. Join a group. All these activities end up on your wall and show that you’re active and involved. Facebook users hate nothing more than a lurker. Be cool. Live life in the open.
- Your website. For agents this one’s a super-must. Need I explain. You want leads, right?
- Your mobile phone number. Sure it could be used by some crack-pot. But it’s probably already on your real estate website and you don’t know who’s looking at that.
- Friends. Start searching. Find some. If you don’t know at least twenty people that are on Facebook you’re on a different planet to me. And don’t think friending someone means that you want to date them, have an affair with them, or is sleazy. It means nothing more than sharing yourself with others. If you don’t have friends you won’t get friends. Get cracking.
- Did I mention photos. You can’t have too many. Upload, share, tag. It builds relationships. People love being tagged in on pics. Particularly the ones where they don’t have one eye shut.
Well that’s my top 1o. So go on, stop being a lurker. Leave a comment. And send this post to your friends. I know you want to.
