Finding my way in social media is taking time. At first I felt awkward. Kind of like being accidently caught up in schoolies week. It’s a feeling that I was in the right place at the wrong time. I wasn’t sure what to say or when to say it. I felt like a tool.
Then I went through my early blogging phase. It was painful. I tried too hard and it seemed as though no-one cared. But then something happened – I fell off my bike. Quite literally. I blogged about it and out of the blue some friends made comments on the post. I was thrilled. At last I was finding my voice and sharing in a conversation. Which is what blogging is all about.
Some of my agent friends on Facebook can be conversational. They say funny stuff and it’s almost as if I’m sharing a part of their lives. But sometimes they lose the plot and post heaps of properties to their profile which clutters up my live feed. It’s OK to do this sometimes but Deborah Micek (you can buy her book here or read her blog here) says it’s better to share pictures than pitches. That’s good, common sense. If you overdo the selling in a social media environment you’ll end up with no friends. The equivalent would be to walk around a pub handing out business cards. You’d look like a dork and end up alone. Leave that to me.
LinkedIn is a beaut place to share pitches. Over there it’s more acceptable. But on Facebook and your blog its smarter to share pictures and personal stories. Your friends will know your in real estate and approach you when the time is right. Share your knowledge and insights You’ll be surprised what you’ll get in return.
Dare to be yourself. Dare to speak like a real person. Dare to be vulnerable.
