Thanks to their promoted posts feature Facebook ads are providing marketers with a key resource to generate interactions on fan pages (are they now called Like pages?). But in reality Facebook marketing is all about status updates. Dustin Luther answers why marketers will want to promote individual posts with Facebook ads. This post will start [...]
An agent friend recently showed me how he’s using Facebook to share property listings with his community. It’s a clever, win-win, spam-free solution. Here’s how he does it. By the time he lists a property for sale he’s already connected with the sellers on Facebook. There are two ways sellers can connect with him. First [...]
A recent arrival in my inbox was a missive from Facebook. In short it warned fan page owners to monitor and control what gets posted on their Page wall. Their directives include: Limit what others can post on your Page: If you go to edit your Page and select “Wall Settings,” you can choose what [...]
Our home of a decade and a half is soon to go on the market. It’s a stressful time. Choosing agents, sprucing up the gardens, patching, painting and packing. All make for challenging times. Here in Perth, Western Australia it’s officially the start of autumn. It seems no one has told the weather though. A [...]
On Facebook yesterday I received yet another suggestion from a “friend” to join their fan page. It was the umpteenth such suggestion. As I was exhausted from hitting the Ignore button I decided to send a direct message. It said simply: Hi Kim (not their real name), I’m really happy to be your FB friend [...]
Foursquare is rocketing up the social media popularity chart. It’s hyper-local social networking that lets you share insider info on your favourite hangouts. In their words: Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics [...]
