Are your fan page invites annoying your friends?

January 22, 2010
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On Facebook yesterday I received yet another suggestion from a “friend” to join their fan page. It was the umpteenth such suggestion. As I was exhausted from hitting the Ignore button I decided to send a direct message. It said simply:
Hi Kim (not their real name),
I’m really happy to be your FB friend but would [...]

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How to become a local legend using Foursquare

January 18, 2010
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Foursquare is rocketing up the social media popularity chart. It’s hyper-local social networking that lets you share insider info on your favourite hangouts.  In their words:
Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – [...]

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What would you do if you were Enzo Raimondo?

December 30, 2009
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As with many public identities Raimondo has his fans. He also has detractors. Notable among the latter are Neil Jenman and Peter Mericka. They appear to be obsessed with Raimondo posting regular invective on their websites aimed squarely at Raimondo. So what would you do if you were Enzo Raimondo?

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Why a high bounce rate is a bad thing and 5 ways to fix it

December 16, 2009
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I have a passionate interest in what’s happening on my site. I’m especially concerned about a high bounce rate. But first, an explanation.
Bounce rate is “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”  Or put another way it’s “the percentage of people who come [...]

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So just why did you add me as a Friend

December 9, 2009
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This article was originally posted on peterfletcher.com.au.
I accepted your friend request. I didn’t recognise your name, nor your face, but I was excited. Were you an old school friend? A work colleague from years gone by? Or perhaps someone with an interesting story to share?
I looked forward to your status updates, to learn about your [...]

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How REA buries agents in search results

November 30, 2009

This article was originally posted on Business2.
Google doesn’t like duplicate content. People suspected of using it to manipulate search results are punished, often by their site being banished from a high rank in a search.
Duplicate content is often legitimate and Google understands this. Take property listings for example. Jane Smith is a real estate agent. [...]

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